Ocean Protocol - Nigeria Community Building

OceanDAO Round 10
#1

Name of Project:

Ocean Protocol - Nigeria Community Building

Proposal in one sentence:

Managing community channels, educating new network participants, promoting the Ocean ecosystem, media and online communication outreaches, translations and sharing information (materials), focused majorly on the Nigerian Community.

Description of the project and what problem is it solving:

Why Africa and Nigeria?

  • Over the past year, Africa has been widely reported as one of the fastest-growing markets for cryptocurrency adoption.

  • The African crypto market has grown by over 1,200% in terms of value received over the past year. Chainalysis estimates that African countries collectively received around $105.6 billion worth of cryptocurrency between July 2020 and June 2021.

  • This trend shows an important report which attributes the fast growth rate to grass root adoption. Although the growth has been progressive, the demographics shows a huge market that can be unlocked with localization of the concept in these un(under)served regions. This will greatly unlock opportunity for the rest of the Blockchain sector and for us, this is where we see Ocean positioning, considering the huge data deficit on the continent which goes to show the impact Ocean has in the region.

  • Nigeria on the other hand is the second largest bitcoin market on Paxful (the largest P2P exchange in the world), Kenya No. 8 and South Africa, No. 10. With this massive adoption we intend to pilot our effort here, creating translations of all ocean blog posts, white papers, business papers and social media posts and podcasts to the 3 major languages in Nigeria (Yoruba, Igbo and Hausa). We will go a step further to create media content and seminars that educate and onboard new members into Ocean in these areas.

  • With the country, we are targeting a huge market size. To put it into perspective, Africa is the second-most-populous continent in the world, with around 1.3 billion people, with reports claiming the continent’s population will more than double by 2050. However with the unstable governance, infrastructure deficit, civil wars and instability, the financial sector has largely remained less accessible which has subsequently led to over half of the population staying unbanked.

  • More so, the collection, management and utilization of data on the continent has also suffered setbacks owing to similar crises that moribund the financial sector.

  • However, this challenges on the one hand constitute provi less, on the one hand can be seen as huge market opportunities for unleashing data, blockchain technology as as solution for financial crises and making it the next big hub blockchain adoption

Grant Deliverables: (Provide us with a check-boxed list of deliverables for the funding provided.)

  1. The 21 articles above will be translated into 3 different languages with a total of 63 translated articles. (Yoruba, Igbo and Hausa).

  1. Grow the blog site visitors, twitter page, facebook page and instagram page month on month.

  2. Technical white paper document translations.

Which category best describes your project? Pick one.

Outreach / community / spread awareness.

Which Fundamental Metric best describes your project? Pick one.

Market WAU (Weekly market participants in Ocean Market or across all data markets)

What is the final product?:

We are building a platform that Powers Communities and gives them the Opportunities to learn and unlock value.

We will host an information website with a content curation and translation section for OCEAN materials.

How does this project drive value to the “fundamental metric” (listed above) and the overall Ocean ecosystem? This is best expressed as Expected ROI, details here.

  • Bang (Value Added) : 35,000
  • Buck (Grant) : $19,350
  • % (Chance of Success) : 85%
  • Total = 1.54

Note: Bang (Value Added) is measured with the following formula: (Website Visitors + Facebook Followers + Twitter Followers + Substack opens) / 4 * 0.85

Buck (Grant) Pricing:

  • Blogs, Articles & publications: 184,431 Words * $0.075 = $13,825.33
  • Technical white paper translations: 45 pages * 15 dollars per pager * 3 = $2,025
  • Proofreading : $1,500
  • Marketing campaigns & ads = $2,000

Total : $19, 350

Funding Requested: $19, 350

Our primary module of translations will be International language to National/Local dialect.

We will apply one of these pricing models in paying our translators - Per word, Per line, Per page, Per hour, Flat fee, Minimum price & Customised.

There are some others factors that shape the price of translation service to suit an individual project, such as:

  • Complexity of the subject matter
  • Language combination
  • Discount for ongoing commitment with a client looking for partnership based on a consistent volume of work
  • Quicker turnaround time for translation service demands a higher rush fee
  • Proofreading
  • Revisions
  • Transacriptions before translations

We will also run targeted social media campaigns and awareness.

Proposal Wallet Address: 0xe16aeE13e6a7bA2d2f5Bf338F8b063C33Ff8ff87

Have you previously received an OceanDAO Grant (Y/N)? N

Team Website (if applicable): https://www.oceanprotocol.ng/

Twitter Handle (if applicable): @OceanProtocolNG

Project lead Contact Email: yinkaadeyemo21@gmail.com

Country of Residence: Nigeria

Core Team

Oluwayinka Adeyemo

Adetola Durojaiye

  • Role : Social Media Expert
  • Relevant Credentials :
  • Email Address : [tolasola@gmail.com](mailto: tolashola@gmail.com)
  • Background/Experience:
    • General Manager, Strategy. Syracuse Africa.
    • Shaw Academy Diploma, Social Media Marketing.
    • Social Media Consultant, Brandcook.

Advisor

Solomon Oluwole Oyetade

Project Deliverables - Category:

IF: Outreach / community, then (one or more of):

If the project includes community engagement:

Running the campaign on social media for how many weeks? 4 weeks.

Project Deliverables - Roadmap

Any prior work completed thus far?

What is the project roadmap? That is: what are key milestones, and the target date for each milestone.

Continuous translation of new blog articles as fast as possible. Continuous daily translation of the official Ocean Protocol social media channels. Organize seminars, hackathons and events in institutions of higher learning to create more awareness about OCEAN protocol and Blockchain adoption generally. The intention is to spread awareness, educate and on-board new people that will keep growing the community.

Please include the team’s future plans and intentions.

Strategic Partnerships: Partnerships with key stakeholders like universities, NGOs, Data centers, innovation hubs, grass-root corporatives etc. Our immediate focus is to develop these partnership networks in Nigeria and then Africa at large.

Ecosystem Building: We will get involved in the local ecosystem by running or sponsoring local meetups, event sponsorships, hackathons and language boot-camps to reach more people. Our primary market here is the African Market where we have local access.

Ocean Ambassadors in Nigeria: people who are genuinely interested in the product and willing to spread the word for us.

Why Vote For Us :pray:

  • We have started the work already, it is more like giving us the opportunity to continue the good work, you can view the site here: https://www.oceanprotocol.ng/welcome and also join our newsletter, and also check and follow socials accounts.

  • Though our deliveries outline close to 30 articles in 3 major languages, white paper translation, and ocean community building, we intend to also reach out to individual companies in the community and have some of their blogposts translated and added to our newsletter. This way, we grow as a community as well.

1 Like
#2

Hey there!

Its the mPowered team, we just published a DAO proposal (Round 10) to provide the ability of the Ocean Marketplace to support multi-languages. I know you are translating reference documents to various localized languages (Yoruba, Igbo and Hausa) but if you are interested in translating the marketplace please let us know. We can help you out. We are building it so that non-developers can easily translate the entire Marketplace to any language using a JSON file. If our DAO is approved we will provide detailed examples, documentation, and support on how to do it.

Good luck this round!

#3

Thanks for reaching out, I read your proposal and I love it, while we build Ocean Nigeria Community, it does make a lot of sense to also have the Ocean Marketplace translated, this way, we can ensure end to end conversion. I love to have the conversation on how to adapt the JSON file to suite Nigeria Ocean Market for the marketplace localization.

I wish you luck too, in the meantime, please share your discord handle with me.

#4

Hi,

great it will be very easy and we will provide all of the documentation. also any DAOs that we do is always open-source and free to use. it will be just a simple JSON file, it will look similar to the following:

{
“values”:{
“Yes”: “Add language version in between double quotes”,
“No”: “Add language version in between double quotes”,
“Ok”: “Add language version in between double quotes”,
“Cancel”: “Add language version in between double quotes”
}
}

and then you can add all the languages that you need to build your Nigerian community. We can also add a documentation tab in the marketplace so you can place your translated reference material there. This way your users can not just access your reference materials but also start using the marketplace.

btw, welcome to the Ocean Community. you’ll enjoy it hear and many people are here to help out.

in terms of discord, i’ll get one of my guys to reach out to you.

1 Like
#5

Hello there!

I would have loved to see some additional deliverables related to community-building in Nigeria. As you rightly outlined, there’s a great potential and if the maximum grant is requested, pure translation services won’t add the required ROI (in my opinion of course). I’ve worked with the Nigerian market before and English is common among the middle- to upper-class.

In case you are comfortable to add the deliverable of organizing a community meetups, on boarding developers / ambassadors and continuous outreach on platforms (even if only in local Telegram groups), you’ll have our vote!

Cheers,
DW

#7

Hi there,

Thank you for your feedback on the project and we are happy to learn that you have also worked with people in the region and understand how big a market it is.

To address your questions or concerns with specifics, I will address them point by point.

  • English speaking population: Yes, its true that a great segment of the population speaks English in Nigeria. There’s a huge part of the population that is currently cut off because of language barriers and as such this group cannot follow-up with ecosystem news and updates. Our goal here, is to bring Ocean protocol to them in a language there have better command. Hence, our goal with the Ocean Community in Nigeria is not to only target the English speaking population who find it easy to follow happenings on social media and can easily understand Oceans documentations but those who find it difficult to access this sort of informations in foreign languages. We want to target this people because of the opportunity they stand to unlock to Ocean- considering this are people without proper data storage systems available. With Ocean in such community, a lot of data can potentially be unleased to OCEAN.

  • Our promised deliverables: So in the DAO 10, we promised majorly to do some deep translation in major languages - some of the translations are long one-off documentation (technical white-papers) that can be referred in future while other forms of translations are recurring translations - social media and blog posts. As such, these translations come at a cost becuse of the volume.

  • However, while doing the translations we don’t intend to only do that, we will simultaneously grow the blog site visitors, our twitter pages, facebook pages and instagram pages month on month - this will require a decent budget as well.

  • Adding more deliverables: However, we get your concerns around the amount of deliverables, but we want to look at that from the volume of deliverable point of view and not really on the number of promised deliverables. But specifically on if we can add on deliverables, in terms of community building, we have actually started ding some of the suggested things even though that wasn’t explicitly stated in the application. For instance, we are already on boarding Ambassadors, who are majorly people who manage the different language social media account, we are also applying to sponsor some local events here in Nigeria. However for things like Hackathons, we will need to properly plan before we can know for sure if this can be part of our plans for the coming rounds.

  • Continuous outreach: We have a strategy for this and we have also started doing some work on this, but we can surely add this also in this round of DAO funding, and also look towards onboarding developers to the community.