Part 1 - Proposal Submission (*Mandatory)
Name of Project: VORN and OCEAN data integration
Proposal in one sentence: Publish VORN member biometric data to the Ocean marketplace and integration of the Ocean wallet into our app
Description of the project and what problem is it solving:
VORN wearable intelligence supports personal health and precise monitoring with our Core + Aerial + Motion wearables. Data analysis is done by internally developed algorithms and AI models. Data privacy, value and ownership are a top priority for us and part of our identity. Data control needs to be exclusively with the user.
The following video explains the VORN ecosystem in 1.5 minutes: VORN: Future - YouTube
Problem:
We now need to build a marketplace where data has value and can be securely exchanged and Ocean Protocol is our preferred platform.
Solution:
By integrating Oceans preexisting wallet and marketplace into VORN’s App we can offer our clients access to a true peer-to-peer blockchain-enabled data economy with:
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the ability to trade and exchange their biometric data gathered by our devices
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a marketplace that is secure and offers full control of data privacy
Grant Deliverables: (Provide us with a check-boxed list of deliverables for the funding provided.)
- Grant Deliverable – Round 1: Biometric data measurement – already closed
- Grant Deliverable – Round 2: Data cleaning and analysis
- Grant Deliverable – Round 2: Data set collection for professional and semi-professional athletes
- Grant Deliverable – Round 3: Ocean Wallet integration into VORN App
Which category best describes your project? Pick one.
- Build / improve applications or integrations to Ocean
Are you applying for an Earmark? Pick one.
- General
Which Fundamental Metric best describes your project? Pick one.
- Data Consume Volume
What is the final product?:
At the completion of this project, after three finished funding rounds, Ocean Protocol will be integrated into the VORN system.
Transactions between VORN customers who wish to sell their data and organizations who wish to run their algorithms and calculations on that data will be completed via Ocean Protocol.
How does this project drive value to the “fundamental metric” (listed above) and the overall Ocean ecosystem? This is best expressed as Expected ROI, details here .
The overall wearables market has doubled since 2014, making it one of the most successful consumer electronics markets in the last 5 years. In 2019, the global market for wearables was valued at USD 32.63 billion and USD 40.65 billion in 2020. It is projected to grow at a compound annual growth rate (CAGR) of 13.8% from 2021 to 2028.
The number of connected wearable devices worldwide has more than doubled in three years, rising from 325 million in 2016 to 722 million in 2019. By early 2020, about one in five Americans was already using a smart watch or fitness tracker.
Assuming, after the three finished funding rounds and completed Ocean integration into the VORN system, we can capture 0.001% of the market, we will have 7,220 devices on the market with the same number of users. These users will be able to purchase training programs from professional athletes for $29.90 per month, which equates to an annual value of $358.80. If we assume that we sell the training plan to 1% of our customers (72 customers), the training plans will generate a value of 72 x $358.8=$25,833.60 within the first year.
In addition, customers have the opportunity to sell and get paid for their biometric data for research purposes. For these research projects, customers will receive about $100 per project, and each project will run for about one month. Since this is the sale of personal data, we assume a lower willingness to participate than for the purchase of training programs. Therefore, we assume that 0.5% of our customers will participate: $100 per project x 12 months x 36 people = $43,200.00.
Thus, within one year of market entry, approximately $25,833.60+$43,200.00= $69,033.60 will be transacted using the Ocean Protocol built into VORN.
Bang (first year after market entry) = $25,833.60+$43,200.00= $69,033.60
Buck (for the three founding rounds)= $3,000.00+$10,000.00+$20,000.00=$33,000.00
(% chance of success) = 70%
The conservative estimated ROI after finishing the three founding rounds and in the first year on the market = 69,033.60/ 33,000.00* 0.7 = 1.46
This is above the expected ROI of 1.0.
Funding Requested: $10.000 USD (applying for the second round of funding)
Proposal Wallet Address: (must have minimum 500 OCEAN in wallet to be eligible. This wallet is where you will receive the grant amount if selected). 0xe76A3595373a610eB2FBB598874B103740640aB1
Have you previously received an OceanDAO Grant (Y/N)? Y
Round 12 - $3.000
Team Online Presence and Contact
Team Website (if applicable): https://vorn.swiss
Instagram: https://www.instagram.com/vornsports/
Facebook: https://www.facebook.com/vornsports
LinkedIn: https://www.linkedin.com/company/vornsports/mycompany/
YouTube: https://www.youtube.com/channel/UCFZi1IpIoqThYM5k1yIrfog
Project lead email: et@vorn.swiss
Country of Residence: Switzerland
Part 2 - Team
Core Team
René Bollhalder
- Role: Co-Founder
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Background/Experience:
- Head of Operations at VORN AG
- Co-Founder at Second Up
- Head of Research & Development at Vexatec AG
Jürgen König
- Role: Co-Founder
- Relevant Credentials :
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Background/Experience:
- Head of Marketing at VORN AG
- Head of Marketing at Second Up
- Head of Marketing at Vexatec AG
Evan Tomlin
- Role: Head of Data
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Background/Experience:
- Head of Data at VORN AG
- Co-Founder & CTO in an Ethereum Mining Group
- CTO of Trading in global banking
Benjamin Habegger
- Role: Head of Firmware Development
- Relevant Credentials:
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Background/Experience:
- Chief Technology Officier at Vorn Labs
- Chief Technology Officier at Axiamo
- Electrical Engineer at Bern University of Applied Sciences
Damian Weber
- Role: Head of Hardware Development
- Relevant Credentials:
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Background/Experience:
- Hardware Development at Vorn Labs
- CEO at Axiamo
- Head of Operations at Axiamo
Fabrice Jacob
- Role: Server and API Development
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Background/Experience:
- Server and API Development at Vorn Labs
- Development Engineer at Axiamo GmbH
- Laboratory and research assistant
- Micro and Medical Technology Studies
Steve Hiestand
- Role: Front End Architect
- Relevant Credentials :
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Background/Experience:
- Performance diagnostician at sportdiagnostics.ch
- Project consultant at Polar
- Cross country athlete
- Founder at Vitality Stream GmbH
- Private coach
Agnes Paulovics
- Role: Innovation Project Manager
- Relevant Credentials :
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Background/Experience:
- Marketing Manager at VORN AG
- Marketing Manager at X-Technology Swiss R&D
- PhD-Candidate and Researcher in the field of innovation management
Apps with Love
- Role: Frontend Development
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Relevant Credentials :
- LinkedIn: https://www.linkedin.com/company/apps-with-love/
- Website: https://appswithlove.com
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Background/Experience:
- Most successful Swiss app agency
- App of the Year Master Award
- German Design Award Winner
- SEF Award Finalist
- 8 Gold, 18 Silver, 22 Bronze BOSA
- Kununu Top Company
Part 3 - Proposal Details (*Recommended)
Project Deliverables - Category:
- IF: Build / improve applications or integration to Ocean, then:
- App will be live, at: App Store and Google Store
- Is your software open-source? The project can be found (with permissive license if necessary) at: No
If the project includes software:
- Are there any mockups or designs to date? Yes
- An overview of the technology stack? Yes
Here you can find the mockup of the app interface:
Overview of the technology stack:
Project Deliverables - Roadmap
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Any prior work completed thus far? YES
- Business Plan
- Hardware and firmware development are already in progress
- App mockup is available
- Textile development for cycling is finished
- 1st funding round finished
Deliverable 1: Biometric data measurement
- We built our 3rd shirt prototype for gathering biometric data in December.
- This model comes with new electrodes that are thicker than the previous ones thus we assume they provide improved data quality. This assumption will be tested during the 2nd funding round.
- Additional change to the prototype is that now we integrated the silicon sensors on the front instead of on the back. This improvement allows us to use our shirt in additional sport categories like running, rowing and cross-country skiing as well as cycling.
Deliverable 2: Building algorithms for data analysis
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Our goal was to develop algorithms for visualizing the BPM and HRV that we gathered with the newly developed shirts.
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Our current ECG is visible on the following graphic. The QRS complex is already recognizable but needs further improvement to allow us to measure more precisely the heart under stress scenarios.
(theoretical QRS complex) -
Recording and analyzing a full training session is possible but there was at the beginning a large amount of noise included.
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After improving the algorithms, we could decrease the amount of data outliers and noise:
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We will work on further improvements of the algorithm to decrease the extremes entirely.
What is the project roadmap? That is: what are key milestones, and the target date for each milestone.
2nd funding round (THIS SUBMISSION):
March 2022
- Data set collection for professional and semi-professional athletes
- VORN Core & Textile testing with athletes
- Data collection during sport
- Data cleaning and analysis
- Sorting out data records
- Improving algorithms for optimized data analysis
3rd funding round:
From April 2022
- Ocean Wallet integration into VORN App
- Building the ability to trade and exchange biometric data gathered by our devices
- Integrating a marketplace that is secure and offers full control of data privacy
Future Plans
- 3rd party collaboration to enable high-grade encryption
- Motion sensor development
- CE certification of our Core
Additional Information
Any additional information, custom fields, or images you would like to add? For example: Any grants or fundraising to date?
