Project Name
OceanAnchor
Project Category
Unleash Data
Proposal Earmark
New Entrants
Proposal Description
Proposal description:
US citizens and journalists have to search through inordinate amounts of irrelevant data to know what the politicians actually say. We propose to create a database with all politician’s statements in the media. The database would display these statements in the form of searchable text, allowing to search for meaningful information in a time-efficient way. We will start by delivering 30hs of human transcriptions and a marketing campaign aimed at journalists. The transcriptions will be new resources not available anywhere else (we will check if they’re already available on politicians’ websites for example, and in that case we won’t transcribe them) and will be uploaded for free to the Ocean Market.
Problem:
Public access to a thorough record of US public officials’ statements. Today US citizens depend on news outlets to get information about what their elected officials say, and most journalists who don’t work at large corporations depend on basic tools like youtube searches and google alerts to get their hands on the politician’s speech.
Solution:
We propose to create a database with all US politician’s statements in the form of searchable text. We will extract the statements from the major US TV networks and transcribe them. This database would be accessible for free through the ocean market and would allow citizens and journalists access to a tool that is otherwise only available to lobbyists, pr companies and governments.
We have the data, and Ocean Protocol has the right platform to store and distribute the data, but we still need to make sure people KNOW the data is here, that’s why this proposal besides releasing data also includes our marketing strategy.
Marketing strategy:
Each week we will create a list of the most important US politician’s statements in the media, transcribe them, and send the highlights via e-mail to journalists. In this e-mail we will redirect them to our website, which by budget constraints will only consist of a landing page with information about how to set up a metamask account (the biggest barrier to protocol ocean adoption in my opinion), a button to redirect them to https://datawhale.ai/learn/, a button to redirect them to https://market.oceanprotocol.com/ and a form to subscribe to our newsletter.
Grant Deliverables
Deliverables and order of priority:
1)30hs of human transcription of US politicians’ statements to the media uploaded free to the ocean market.
The hierarchy to decide which statements are transcribed is:
Congress/senate/gubernatorial candidates>Federal executive branch>State governors>US Senate>US Representatives. These transcriptions will be uploaded for free every day to the ocean market.
2)E-mail marketing:
This is our first contact with potential users. We think the best is to start small and give a personalized experience. We will use a CRM to send 200 e-mails every week and to monitor the click rate and open rate, if we observe these statistics converge at the industry average (4.62% and 22.15% respectively) we will increase the number of e-mails, if we observe our numbers are below this threshold we will reformulate the e-mail campaign.
3)Website: 1 landing page consisting of:
.Information about how to set up a metamask account
.Button to redirect https://datawhale.ai/learn for onboarding resources
.Button to redirect https://market.oceanprotocol.com/
.Form to subscribe to the newsletter
4)Weekly newsletter:
Once the users subscribe they will receive Friday afternoon a newsletter with a small recap of the week, followed by snippets of the more important statements, a table with all the statements available at the ocean market, and a link to the ocean market and our website and at the end. Click rate and open rate will also be monitored.
5)Twitter Account OceanAnchor: https://twitter.com/OceanNewsAnchor.
The account will be used to post daily snapshots of US politicians’ statements to the media in order to foster engagement and recognition of the Ocean Market by the journalist community.
Costs breakdown:
0)Gathering of data: Free.
1)30hs human transcription= $2.000 at roughly $1.1 every minute
2)E-mail marketing: $400
3)Website: $300 (includes buying .io domain)
4)Newsletter: $300
5)Twitter: Free. The account has already been created and the tweets are automated via connection to our API with previously developed tools.
For transcription costs bear in mind that:
- Transcription has to be made in-house. These transcriptions have to be made following a chain of deliverability to ensure they are uploaded first and foremost in the OceanMarket, the files for the transcription cannot be shared with any online transcriptor as these files are themselves valuable data.
Project Description
Proposal description:
US citizens and journalists have to search through inordinate amounts of irrelevant data to know what the politicians actually say. We propose to create a database with all politician’s statements in the media. The database would display these statements in the form of searchable text, allowing to search for meaningful information in a time-efficient way. We will start by delivering 30hs of human transcriptions and a marketing campaign aimed at journalists. The transcriptions will be new resources not available anywhere else (we will check if they’re already available on politicians’ websites for example, and in that case we won’t transcribe them) and will be uploaded for free to the Ocean Market.
Problem:
Public access to a thorough record of US public officials’ statements. Today US citizens depend on news outlets to get information about what their elected officials say, and most journalists who don’t work at large corporations depend on basic tools like youtube searches and google alerts to get their hands on the politician’s speech.
Solution:
We propose to create a database with all US politician’s statements in the form of searchable text. We will extract the statements from the major US TV networks and transcribe them. This database would be accessible for free through the ocean market and would allow citizens and journalists access to a tool that is otherwise only available to lobbyists, PR companies and governments.
We have the data, and Ocean Protocol has the right platform to store and distribute the data, but we still need to make sure people KNOW the data is here, that’s why this proposal besides releasing data also includes our marketing strategy.
Marketing strategy:
Each week we will create a list of the most important US politician’s statements in the media, transcribe them, and send the highlights via e-mail to journalists. In this e-mail we will redirect them to our website, which by budget constraints will only consist of a landing page with information about how to set up a metamask account (the biggest barrier to protocol ocean adoption in my opinion), a button to redirect them to https://datawhale.ai/learn/, a button to redirect them to https://market.oceanprotocol.com/ and a form to subscribe to our newsletter.
Final Product
1)30hs human transcriptions of US politicians’ statements to the media uploaded for free to Ocean Market
2)E-mail Marketing campaign + Newsletter + Landing page + Twitter Account https://twitter.com/OceanNewsAnchor
Value Add Criteria
a)Usage of Ocean:
This project offers the opportunity to onboard one of the more influential communities into the ocean project: the journalist community. If we succeed in bringing journalists to the ecosystem the exposure of Ocean Protocol will grow and therefore its overall usage.
b)Viability:
The project is 100% viable. I've worked the last couple of years providing similar information to newsrooms in the US. I have a personal database with over 15.000 unique statements of US politicians and I would be glad to help you find any information you're looking for so feel free to ask any question (@SebastianJuara). Here ( https://cutt.ly/ONOC529 ) is a data sample of how the transcriptions would look like. Bear in mind that this sample has the audio along with the transcription so anyone can test their reliability. The data uploaded to the ocean market will only have the transcriptions.
c)Community active-ness: how active is the team in the community?
To the best of my ability I've tried to engage with the ocean protocol community, if you search my name (sebastianjuara) in the discord you will find 23 messages from my account asking different questions, if I've not engaged further through this channel is because I found lots of resources like medium (https://medium.com/@sebastianjuara_12927/great-post-thank-you-very-much-for-the-thoughtful-explanation-5e89028a48ee) were I could search for answers myself. I've also been present in the twitter spaces on Wednesday 12 (can't find the link) and 19 (https://twitter.com/SebastianJuara/status/1582825488090734593), I wanted to participate in the townhall on Wednesday 26 but didn't find any info about it. If you look at my profile in the ocean protocol port you will find the following stats: 8 days visited, 3h read time, 69 topics viewed, 311 posts, but this doesn't count the times I've been in the forum without being logged (the read time is clearly wrong), I can assert I've read most of the proposals made in the ocean DAO since round 1.
d) Value to the community:
I think this will be answered by the alignment of the project with the Ocean Mission. Ocean mission is to equalize the opportunity for people to access data. Today, only some journalists working at large corporations (NYTimes, WashingtonPost, Bloomberg, etc) have access to this kind of granular desegregated information, by releasing it (for free) to the wide public we will ensure better governance, transparency, and accountability.
Alignment with Ocean mission (Unlock data, Spread of power, Spread of value, Work with the law):
We propose to break the political-informational silos giving back to the people the right to know their representatives, and this middle-term election is the perfect opportunity to do it. Without this information, accountability can't really be enforced and citizens can't really know (and therefore, choose) their representatives. This tool will also boost journalists' productivity allowing them to make searches and create profiles that otherwise would take a whole team several weeks to fulfill. At last, it's crucial to emphasize once again that this set of data will not contain any audio or video, only the .txt with the transcription of public officials' statements. The distribution of this content is allowed by the transformative use (as this content is not available anywhere today) and by the rights of the citizen to know their representatives and therefore is by no means subject to copyright.
Core Team
Name: Sebastian Juara
Role: Product owner
Twitter: @SebastianJuara
Relevant Credentials:
Awarded 3rd place by ICFJ at Hackaton media party August 2022
Working as a researcher for the Almanac of American Politics since October 2022
https://www.thealmanacofamericanpolitics.com
Funding Requested
3000
Minimum Funding Requested
1
Wallet Address
0x75156437250dD5Ae8f3a6D6d3D905F9B08EA263F